Final Survey

Final Evaluation

Final Evaluation from MattHRSY

Final Piece

Final Editing Sessions

After meeting up on several times to edit, and doing independant work for the video the final piece was slowly looking better after each session. As it cane to the easter holidays and parts still needed to be completed our group took it apon ourselfs in determination to get it completed so we came in in the first week of easter to complete it.

On the monday I came in, cutting all the clips exactly correct to continuity as clips did not flow due to cars in certain shots so I cut sections out so car looked like they travel out of shot which follows continuity. Secondly I was able to create better fades in and out of shots on premiere pro making sure all fades were equily timed and flowed which the group liked. I finally changed the hue, saturation, speeds and lightings in the clips so that they further flowed and so they looked like they were all filmed the same day at the same time.

On the second day, lily and megan started to add in the titles in the fades in and out which worked really well as they were in time with shot sections which was pleasing to view and was not messy.

On the Wednesday Matt B finished the piece off, finding suitable sound which added a dramatic feel to the piece and created wanted tension where needed, which links to our ambiguous feel the group wanted. He finished off the title sequence and added an "In The Frame" section which clearly states the title, using a font which links to the style of film we as a group have produced.

Logo Copyrights

Logo: Copyright

Due to using a free online website to create the logo templates my group and I came across the issue of copyright when transferring it into our final clip. There is a watermark label in the background of each logo which would look unprofessional as well as being illegal if used in our opening sequence. We therefore collaborated our ideas and decided that a logo was not necessary within the opening sequence as long as we made a record through blogger on the features that were and were not effective towards a young audience within the thriller genre.

Overall Lily is right in this statement in how the copyright issue would effect our final piece, which could have been fixed with a design created on photoshop or the way in which we went by doing so in not using one due to our young based target audience not necessary being interested in one.

Logos

Logos

When looking into and discussing the creation of our company logo I decided it would beneficial to generate some templates using 'freelogoservices.com'; through doing so this helped the group establish what perception an audience may infer from our logo of choice and whether or not this coincides with our desired choice of audience and genre. As a group we found that simplicity was a main feature of a successful company, e.g. CocaCola, Nike, Warner Brothers etc. All of these brands/companies are recognised globally due to their logos lacking in complexity- this enables an audience to remember such logos and therefore become familiar with them and their associations. Through our research we have learnt that film production companies have their own set of codes and conventions in which their audiences expect them to follow; for example it is unlikely that somebody would associate a Warner Brothers film with a romantic comedy- most companies generally stick to a certain genre in order to advertise their product through connection as well as targeting similar audiences.

Logo Design One:

The first template logo consisted of black eligible font underneath a media related image. Due to the industry in which 'Moongate Productions' would be based, the image would allow audiences to associate the logo to the nature of the company. It also consists of a monochrome colour scheme which is subtle but somewhat strong as my group found that colourful logos appeal to audiences of the younger variety- a social group in which our company is not directed towards. 

Logo Design Two:

The second logo design had a somewhat 3D effect in which the image of the film cassette roll looked realistic to the viewer; this is a very modern way of portraying the media industry and would possibly entice the desired audience (YA). However the font consisted of a navy blue colour and was thinner than that of logo design one; we found that this was a weakness rather than a strength as it looked less professional and the company name did not stand out as much as we had hoped with the colour change.

Logo Design Three:

Logo design three appealed to our teen audiences as when asking classmates this was the one that was most popular on average; we considered this feedback when discussing our final design. Although the font is still navy, it matches the colour present on the image; the image was chosen as it consists of darker and more mysterious connotations which coincides with the thriller genre. The atmosphere/effect such an image would have on our audience would strongly correlate with that desired in our film.

Logo Design Four:

The last logo design has a slightly burgudy/maroon tone to it which some classmates noticed but others did not; this can be seen as quite unnerving as it can almost be argued that "your eyes are playing tricks on you"- Katy Ward. This was somewhat intentional as the text alongside the arguably disturbed image which is slightly spooky really grasps the idea of the thriller genre however, unlike design three's use of headphones, there is no link to film or media visible.

Overall our logo looked really good and professional, and fits in with the rest of our piece. Our group and I liked the logo collectively which is another reason it fits and we're happy.